The natural hair movement has been growing in popularity for several years, with many people embracing their natural curls, coils, and kinks. This trend has led to a boom in the natural hair industry, with numerous brands catering to the unique needs of textured hair. In this blog post, we will take a closer look at some of the biggest brands in the natural hair industry today.
1. SheaMoisture
SheaMoisture, founded in 1912 by Sofi Tucker, is one of the most well-known brands in the natural hair industry. The brand’s products are made with natural and organic ingredients, including shea butter, coconut oil, and African black soap. SheaMoisture’s range of products includes shampoos, conditioners, styling products, and treatments for all hair types, including curly, coily, and kinky hair.
One of the brand’s most popular products is the Jamaican Black Castor Oil Leave-In Conditioner. This product is designed to strengthen and moisturize hair while promoting growth and preventing breakage. SheaMoisture has also been praised for its commitment to using sustainable and ethical sourcing practices.
2. Carol’s Daughter
Founded by Lisa Price in 1993, Carol’s Daughter is a natural hair care brand that focuses on using high-quality ingredients to nourish and strengthen hair. The brand’s products are formulated without parabens, sulphates, and other harmful chemicals. Carol’s Daughter offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Black Vanilla Moisture and Shine Shampoo. This shampoo is designed to hydrate and soften hair while providing a deep cleanse. Carol’s Daughter is also known for its commitment to sustainability and social responsibility, with the brand partnering with organisations to support environmental and social causes.
3. Cantu
Cantu is a natural hair care brand that was founded in 2003 by its CEO, Chris-Tia Donaldson. The brand’s products are made with natural ingredients, including shea butter, coconut oil, and honey. Cantu offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Shea Butter Leave-In Conditioning Repair Cream. This product is designed to nourish and moisturize hair while promoting growth and preventing breakage. Cantu has also been praised for its commitment to using sustainable and eco-friendly packaging.
4. Kinky Curly
Kinky Curly is a natural hair care brand that was founded in 2003 by Shelley Davis. The brand’s products are made with natural ingredients, including aloe vera, chamomile, and jojoba oil. Kinky Curly offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Knot Today Leave-In Conditioner. This product is designed to detangle and moisturise hair while leaving it soft and manageable. Kinky Curly has also been praised for its commitment to using organic and eco-friendly ingredients.
5. DevaCurl
DevaCurl is a natural hair care brand that was founded in 1994 by Lorraine Massey. The brand’s products are designed specifically for curly hair, with a focus on enhancing and defining natural curls. DevaCurl offers a wide range of products, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the DevaCurl No-Poo Original Zero Lather Conditioning Cleanser. This product is designed to cleanse and hydrate hair without stripping it of its natural oils, making it a great option for those with curly or coily hair that tends to be dry. DevaCurl has also been praised for its “curly girl method,” which emphasises using gentle, sulphate-free products and a specific styling routine to enhance and define natural curls.
6. Mielle Organics
Mielle Organics is a natural hair care brand that was founded in 2014 by Monique Rodriguez. The brand’s products are made with natural ingredients, including honey, ginger, and avocado oil. Mielle Organics offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Pomegranate & Honey Leave-In Conditioner. This product is designed to moisturise and protect hair while promoting growth and preventing breakage. Mielle Organics has also been praised for its commitment to using sustainable and eco-friendly ingredients and packaging.
7. Camille Rose
Camille Rose is a natural hair care brand that was founded in 2010 by Janell Stephens. The brand’s products are made with natural and organic ingredients, including aloe vera, coconut oil, and shea butter. Camille Rose offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Algae Renew Deep Conditioner. This product is designed to nourish and hydrate hair while promoting growth and preventing breakage. Camille Rose has also been praised for its commitment to using sustainable and eco-friendly packaging.
8. Aunt Jackie’s
Aunt Jackie’s is a natural hair care brand that was founded in 2013 by Denise and Michael James. The brand’s products are made with natural ingredients, including shea butter, coconut oil, and flaxseed oil. Aunt Jackie’s offers a wide range of products for curly, coily, and kinky hair, including shampoos, conditioners, styling products, and treatments.
One of the brand’s most popular products is the Curl La La Defining Curl Custard. This product is designed to define and enhance natural curls while providing a soft hold. Aunt Jackie’s has also been praised for its commitment to using eco-friendly packaging.
Conclusion
The natural hair industry is booming, and there are numerous brands catering to the unique needs of textured hair. Whether you have curly, coily, or kinky hair, there is a natural hair care brand that can help you achieve healthy, beautiful hair. These eight brands are just a few of the biggest and most popular options available today, each with its own unique approach and product offerings. When choosing a natural hair care brand, it is important to consider your hair type and specific needs, as well as the brand’s commitment to using natural, sustainable, and eco-friendly ingredients and practises.